For immediate release

Renovations position Elmwood at forefront
of billion-dollar Canadian spa industry

Toronto – Elmwood Spa announced today that it has completed its four-year, multimillion-dollar renovation and renewal project.

“Elmwood has always been the premier health and relaxation destination for Torontonians,” said Marie Picton, executive manager of spa services for Elmwood Spa. “This renewal campaign has allowed us to expand our services to stay at the forefront of the industry – and remarkably fresh – with all spa-goers. In addition, our renovations will position us at the leading edge of the competitive and evolving billion-dollar spa industry in Canada and sets the stage for future growth.”

Elmwood Spa, Toronto’s first world-class spa, welcomes more than 40,000 people per year and with the completed renovation, it is well positioned to leverage the emerging trends in this burgeoning industry.

“Our sophisticated amenities and expanded list of best-in-class treatments will appeal to spa-goers both young and old, meeting the same high standards we have delivered to our large client base over the past two decades,” said Ms. Picton. “With industry trends showing that purchasing spa services is becoming a regular lifestyle decision for many Canadians and spas are becoming the healthy platform for connecting with friends and family, a number of consumers are looking to spas for alternative approaches to wellness including massage, aesthetic and water treatments. Elmwood’s renewal will allow our guests to do this while enjoying the added benefits of our new amenities.”

In 2005, the 2,300 spa locations in Canada generated more than $1-billion in revenue, with the overall industry revenue growing by 30 per cent. In the past decade, the average annual growth rate for the Canadian spa industry has been a steady 17 per cent.

To satisfy the high demand, Elmwood Spa remained open to accommodate spa-goers during renovations, welcoming more than 155,000 new and regular guests since 2004.

For more information on the renovation, renewal and expanded client service please visit: elmwoodshop.wpengine.com.

About Elmwood Spa

Elmwood Spa is a wellness destination catering to women and men who want a dependable resource for stress relief and relaxation in a serene and spacious atmosphere. Four spacious floors of treatment and renewal options, two restaurants, a juice bar and water therapies including swimming pool, whirlpool and steam rooms and a retail boutique featuring a cutting-edge treatment line.

Elmwood Spa is a founding member of Premier Spas of Ontario and Leading Spas of Canada.
Visit elmwoodshop.wpengine.com for more information and daily operating hours.

For media information, please contact:
Wilcox Group
416-203-6666
ElmwoodSpa@wilcoxgroup.com